It's all about the team

There will be no bCODE without the important contribution of every individual involved. bCODE is about the bCODE'ers.

Here are a few members of our team:

Rick Thau

Chairman

Mr. Thau is a self-employed consultant/mentor/advisor, and investor in early stage information technology companies and is Managing Director of Thaughtful Transitions. He has been a director of TWL Knowledge Group (TWLO:BB) since 2004. Mr. Thau served as Founder, Director, Chairman of the Board, and CEO of FullTime Software (formerly Qualix Group), a provider of software for network-based computing.

He led the company from conception to a successful IPO in 1997 and earned numerous awards including Inc 500, Silicon Valley Fast 50 (twice), Fast 100 Public and Private as well as National Technology 500. He also is the former CEO of Micro-MRP. From 1999 through 2008, Mr. Thau served as an executive-in-residence at InterWest Partner – a Menlo Park based Venture Capital firm.

Michael Mak

Chief Executive Officer

Michael is a new media entrepreneur and is the founder and inventor of bCODE. He led the founding team to develop bCODE's product and technology from concept in 2004 to its first commercial deployment in Australia in 2007 and in the United States in 2008. Prior to bCODE, Michael developed and commercialized an enterprise mobile application which serviced major Australian enterprises such as Jetstar Airways, St George Bank, Telstra, Optus and Australia Post.

Before mobile, Michael founded Australia's first free email service in 1997, and the world's first purely web-based instant messaging service in 1998. The service became Australia's most trafficked website by 1999, and powered British Telecom's Genie service (now O2) in Germany and France, with more than 2.5 million users globally. This led to a successful acquisition by search engine Looksmart in 2000 (NASDAQ: LOOK).

Michael earned a Bachelor of Economics at Macquarie University, Sydney, Australia, majoring in Actuarial Studies.

Bob Reid

VP Business Development

Bob is a serial startup guy who has successfully led companies from inception through A and B round funding; from evangelism of concept through volume production in mobile, CE & communications markets. With a deep background in international sales, Bob has set up channels and led revenue generation in Asia, Europe, and Latin America. Previously, Bob founded SkyClix, an ad-supported mobile interactive radio & TV service; started the mobile group in DivX, leading them into Europe & Asia; Mobilygen, Philips, and PC Tel two IPOs and two acquisitions.

Bob spent the past several years working with retailers and advertisers, coordinating ecosystems to build new markets. Bob has a BA from the University of California, SD, and an MBA from Middlebury/MIIS in International Marketing.

Sean Edmiston

Chief Operating Officer

Sean has 15 years experience in building and deploying cutting edge technologies. Sean has held leadership positions in product development and operations in a number of Australian technology start-ups. He joined bCODE in 2005, and has led the R&D and operations of the company taking bCODE from prototype to successful international deployments. Prior to bCODE, Sean was the head of product development at SkyNetGlobal, Australia's fastest growing telecommunications company in 2004.

Earlier in his career, Sean was the Product Development Manager for Pacific Solar, a $60MM joint venture between Pacific Power and University of New South Wales to commercialize a pioneering solar cell technology.

Sean holds a PhD in Electrical Engineering from the University of New South Wales, and is a University Medal Winner and Chancellor's Scholarship Winner at the University of Sydney.

Peter van Pruissen

Chief Financial Officer

Peter van Pruissen has worked as CFO for startups to mid-size companies in a corporate finance, controller, administration, and internal operations role in a variety of industries ranging from online media to software development and professional services.

He has made contributions at at companies such as Velti, E.Factor, Loc-Aid Technologies, Piczo, Keibi Technologies, ON24, and Wired Magazine. Van Pruissen holds an MBA from the University of San Francisco and a BA in Finance from Amsterdam's Nijenrode University.

Martin Haubek

Creative Director

Martin has more than 18 years working experience in the I.T. and the media industry. He has worked as Creative Director, Producer and Designer in large organizations including LEGO (SPU-Darwin), Qantas, Australian Tourist Commission, Roads and Traffic Authority (RTA), Modern Times Group (Viasat/TV3), Weblogics, and iTouch Australia.

Martin joined bCODE in 2005 and is working with creative concepts, design of the next generation of bCODE scanners, usability, application development, coordinating creative processes, bCODE branding and communication.

Brad Witteman

VP of Product

Obsessed with mobile telephony since getting his first Motorola bag phone, Brad has contributed to a series of mobile telephony focused startups. He has been responsible for delivering superior user experiences for a number of ground-breaking services including: an internet voice portal, an SMTP-SMS bridge, a TCP/IP content management and modification system, an early VoIP service and a video distribution platform and client. Brad holds two patents. Prior employment with DivX, Zack Systems, Openwave (@Motion), Acceris, Sony and SkyClix.

Brad holds a BA in International Relations from the Monterey Institute of International Studies as well as an MBA in Marketing and a Masters of International Policy Studies from Middlebury/ MIIS.