Core Value Proposition
Your retail organization has probably tried a number of different mobile marketing solutions but has not yet determined how they perform when compared to traditional and online channels.
bCODE Mobile Promotions = Precision Targeting + Measurement at Retail.
bCODE has proven that past purchase behaviors, including what was redeemed, what was purchased, when it was purchased, etc, demonstrate far stronger correlation to the likelihood of the consumer welcoming and redeeming the offer than other types of targeting parameters like location, type of phone, browser type, etc.
bCODE’s Mobile Promotions engine specializes in influencing consumer purchase decisions at the point in time just before the decision is made. It utilizes its Predictive Purchase Targeting algorithms to use past redemption history to send what it believes to be the optimal offer at the optimal time, personalized to the individual consumer.
For example, it might send you a lunch time promotion to your mobile phone just when you were thinking about your favorite local sandwich shop, and just when you were becoming hungry.
The result is increased frequency of visits and increased revenue per customer.
bCODE’s wirelessly-connected MediaPlane scanners then send you live redemption data from retail locations all around the country / planet, on an individual consumer basis, to your desktop or browser, in real-time.
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See how IKEA has benefited from using bCODE, please CLICK HERE to read the white paper. |
How Does It Work?
Your customer would join your company-branded Mobile Promotions program by texting to a phone number. The system of numbering is country-dependent. For example, a customer at Carl’s Jr restaurant in the US could join by texting “Burger” to 22633 (spells bCODE on numeric keypad).
The consumer would get its first welcome bCODE offer via SMS instantly. If the consumer joined at the restaurant, it would be able to scan the first offer to redeem straight away, becoming instantly familiarized with the program.
The system will then optimize future Mobile Promotions communications based on:
1)The set of promotional offers that your marketing department will define on an ongoing basis,
2)The Predictive Purchase Targeting algorithms analyzing ongoing redemption data on an individual level.
IT & Operational Considerations
Your IT & operational departments are concerned with having to support additional technology infrastructure, and understanding how it integrates with Point-of-Sale.
Your CTO is concerned with security, and understanding how the different technology standards will shake out before considering technology investments.
bCODE’s MediaPlane platform has been designed to maximize inclusiveness as far as technology standards are concerned. The bCODE itself is based on plain-text SMS, the most pervasive mobile services platform in the world next to voice. The bCODE MediaPlane is backwards compatible as it can print UPC barcodes that are accepted by existing POS systems, as well as emulate a conventional barcode scanner via RS232 or USB. It is also forwards compatible with software and hardware plug-ins to support emerging technologies such as 2D barcodes and NFC.
Operationally, the MediaPlane scanners are cloud-based devices. They are connected to the cloud via 3G or Wi-Fi. Its architecture allows for significant server-side monitoring, reporting and systems management services, enabling bCODE to remotely support the infrastructure without burdening your operations staff.
For example, we can even monitor the number of paper prints left, in MediaPlane configurations where there is a printer, so that we can alert and reminder your staff before it runs out.
In terms of security, the unique an encrypted nature of each bCODE “instance” ensures that no offer can be used twice and no consumer will be able to create its own valid bCODE.
bCODE’s Mobile Promotions architecture is designed to be physically separate from payment systems, in order for its cloud-based service not to intervene with existing PCI-compliant payment systems at Point-of-Sale.
Deployment Experience and Product Maturity
bCODE’s Mobile Promotions platform had been deployed to Retail Customers in 15 countries globally since 2006. It had gone through many product iterations to have reached this level of product maturity.
bCODE Mobile Promotions is a comprehensive Mobile Commerce industry solution for Retailers, and is not just a new piece of technology.
CLICK HERE to contact bCODE to learn more about how this can be applicable to you.
