A Unique Solution

bCODE is especially powerful and unique because it is able to "Close the Loop" using almost any device in the mobile universe.

Using basic SMS technology for delivery, marketers get 100% delivery rates. No special chipsets or software is required. It's everywhere, it's easy, it's fun, and it works, every time!

Compare^† bCODE with other Mobile ID tokens and technologies:

	bCODE	1D or 2D Graphical Barcodes	RFID / NFC / Contactless Smartcard
Message Delivery / Cost	Just an SMS/TXT	EMS or MMS Messages	Physical Token Distribution
Works regardless of phone type, carrier or country	Yes	No	No
No software downloads or data-plans required	Yes	No	No
Works for iPhones, Blackberry's and PDAs	Yes	No	No
Manual code input backup	Yes	No	No
Instant offer delivery from text opt-in to a shortcode	Yes	No	No
Easy to save and store numerous different tickets and offers on mobile device	Yes	No	No
Easy Forward to Friends and Family	Yes	No	No

† NOTES & DISCLAIMERS: Above comparison based on our assessment of information made publicly available on the web. Device dependency for barcodes based on requirement to know model number for transmission of graphical messages. Device dependency for RFID based on special chipset that needs to be present. Pre-registration is required due to device dependency. Support for PDAs and other devices based on whether the message formats are supported. Storage of numerous tickets based on message size and device memory. For RFID/NFC, storage of numerous multi-formatted tickets not yet determined. Live SMS Marketing backchannel based on non-pre-registered users, so barcode and RFID techhnology cannot respond. Forward to friends and family based on inter-device message forwarding compatibility.